Tora Labs LLC is a Pennsylvania company building Hiulix, the AI sales assistant for small home-appliance sellers. One founder, $50,000 of his own money, no outside investors, no revenue yet. Everything on this page can be verified against the public record or is labelled as a plan.
Nodirbek is the founder, organizer and sole owner of Tora Labs LLC, and the company's principal executive — product, strategy, customer acquisition, partnerships and operations. He identified the opportunity described in the plan, built the Hiulix assistant and console himself, formed the Pennsylvania entity, and capitalised the company with $50,000 of his own funds.
The business plan this site is built from is deliberately conservative about his background: it records what is documented and declines to assert anything beyond it. It also states plainly that his documented record does not include appliance retail or distribution, and names that as the gap to close — through pilot stores, and through an advisor from the trade. The case for him running this company rests on execution that can be checked — an entity that exists, a product that runs, capital that is committed — rather than a résumé.
He is also, for the first year, the whole company — product, pilots, selling, onboarding and administration, with a part-time contractor in the final quarter if revenue allows. The plan calls that its main structural weakness rather than a strength, which is why hiring is tied to revenue gates. For an early store it is the upside of the same fact: an unusually direct line to the person who can change the product.
Founder & Chief Executive Officer · Philadelphia, Pennsylvania
Company facts only, each one on the public record or in the five-year plan. Nothing here describes a qualification as completed.
The product connects to more as customers require it, not before. Each stage below is gated on the one before it producing paying stores — the plan sets explicit revenue gates and will not hire past them.
Today this is one person and a website widget. The distance to a floor like this one is made entirely of stores that do not yet pay for anything.
Complete the assistant and console, build the appliance test set, run the first free pilots with five to eight stores, and interview every one of them about what they ask, what they fear and what they would pay. Launch pricing is set from what those stores say and do, not from this page.
Convert pilots to paid plans, introduce billing and allowances, add the daily summary and lead list, finish the legal documents and the safety controls. Target: about six paying customers. Gate 1 — proceed only if three pilot stores can show a measurable benefit and nobody has left over a wrong answer.
Shopify and WooCommerce connectors for live catalog, stock and order status. Cart follow-up, accessory offers, comparison. Case studies from real pilot data. Target: about 40 paying stores. Gate 2 — no first engineer below about $10,000 monthly revenue.
The first engineer, around month 16, takes over maintenance and connectors so the founder can sell. CRM, email and messaging connectors. The voice add-on launches in limited form for stores that take calls. Gate 3 — no customer-success hire below about $25,000 monthly revenue.
Dealer-inquiry and quote tools for the Brand and Distributor plan, role-based access, audit logs and configurable retention — built when the customers who need them actually arrive, not before. Target: about 140 paying stores.
1–2 people in year one, 3–4 in year two, growing toward 15–19 by year five. Hires follow revenue rather than the calendar, and the dates above move if the gates are not met. Planning targets drawn on Philadelphia's existing tech labour market rather than one that would have to be created.
The company is funded entirely by its founder: $50,000 of personal money, committed, for 100% of the membership interest. No investors, no lenders, no grants. That is a real constraint, and it is the stated reason for the whole strategy — a company this size cannot win a crowded general market, so it picked one trade where a small focused product can be useful on the first day, and it starts with the segment whose owner decides alone and whose sales cycle is short.
It is also why the software is built the way it is. There is no leased office, no inventory and no specialised equipment; the product is a website component and cloud infrastructure. The allocation on the left is the plan's own, and like everything else here it is a planning figure that will be corrected by what actually happens. The plan's own base case has Year 1 ending with roughly $12,000 of cash, which is not much margin for a bad quarter and is written down as such.
Ask it something we would rather not answer — what the founder does not know about appliances is a fair place to start. How it handles that tells you more about this company than this page does.
Talk to the agentOr email Toralabs@outlook.com and it reaches Nodirbek directly.
Hi — I'm Hiulix, the sales assistant Tora Labs builds for appliance sellers. This is me doing the job on our own site, so you can judge it by how this goes rather than by a deck.
Tell me what you sell — or ask me anything.
