Every plan includes a number of conversations. Go past it and the extra is billed openly rather than hidden in a flat fee or quietly throttled. These are prices for sellers whose own margins are thin, which is the whole point of building for one trade.
Small online stores and local stores with a website.
Established online stores and brands selling direct.
Larger sellers and small distributors.
Brands, importers and dealer networks.
Conversations are the meter, because they are what the assistant costs to run. December is not March, and a plan that pretends otherwise either overcharges you in the quiet months or throttles you in the busy ones.
Yes — that is the only thing on offer right now. Free pilots of up to 60 days are being run with a small number of stores, in exchange for access to your catalog, regular feedback, and, if the result is good, permission to use it as a case study. The founder handles each one personally.
Product data in some usable form — a spreadsheet, a store-platform export or a supplier file — plus your warranty, returns and shipping policies written down, and a contact for safety questions. The assistant is only as good as the catalog behind it, so a store with no product data is a store this cannot help yet, and the honest answer then is to say so.
Standard terms are being finalised alongside the first pilots, and anything a pilot store signs will be short and readable. If a specific term matters to you, ask the assistant and it will pass the question to the founder rather than guess at an answer.
The extra is billed at roughly $15 to $25 per additional 1,000 conversations, and the usage is visible in your own console from day one, so a spike shows up there before it reaches an invoice. Caps and alerts are part of what the pilot phase is meant to get right.
You can, and for near zero cost. What you then own is the work: loading the catalog, keeping it current when a supplier or a tariff changes the price, writing the fit and compatibility logic, stopping it answering a question about a burn, and building somewhere for the leads to land. That maintenance is the cost the subscription is meant to absorb, and it is the honest comparison rather than sticker price against zero.
Tell it what you sell and roughly how much traffic you get and it will talk through which plan fits — and say so if none of them do yet.
Talk to the agentHi — I'm Hiulix, the sales assistant Tora Labs builds for appliance sellers. This is me doing the job on our own site, so you can judge it by how this goes rather than by a deck.
Tell me what you sell — or ask me anything.
